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Intellectual Property and
the Networked Economy
A Law, Policy, and Business Forum
Conference Summary and Agenda
Sao Paulo, Brazil
March 12, 2002
Brazil is the most networked country
in South America: Its big business community and growing
population of consumers is taking to the Internet. Business
strategists see for the country new opportunities for electronic
commerce, from business-to-business (B2B), business-to-consumer
(B2C), business-to-government (B2G), and government-to-citizen
(G2C). The future electronic marketplace depends on broadband
capacity being constructed, e-commerce strategies being implemented
by business and government, legal infrastructure regarding
intellectual property rights being put in place. Piracy of
digital copyrighted works erodes the incentives for new digital
product creation; misappropriation of trademarks and domain names on
the Web erodes digital brand management. Brazilian-American
cooperation in bilateral, regional, and multilateral institutional
contexts with respect to intellectual property laws and policies
will crucially turn digital and broadband potentials into electronic
marketplace realities.
The policy forum is jointly sponsored by:
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The International
Intellectual Property Institute, Washington, DC, a
nonprofit, nonpartisan educational, research, and
advisory organization focused on intellectual property
law, policy, and public administration;
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The McDonough School of
Business, a professional school of Georgetown
University, Washington, DC;
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The Getulio Vargas
Foundation, Sao Paulo, Brazil, a nonprofit business and
economic research and educational institution.
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This policy forum brings together
some 120 leading Brazilian and American technologists, business
people, government policymakers, lawyers, and academics to discuss
these vital issues.
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18:30 |
Networking reception |
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19:30 |
Welcome
Professor Ligia Maura Costa, Getulio Vargas Foundation
Introduction
Mr. Ricardo Sichel, Legal Counsel, INPI |
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20:00 |
Panel I. Copyright Law, Broadband
Enablement, and Digital Products
Why is copyright law and enforcement necessary for digital product
creation? Why does copyright piracy erode incentives for new digital
product creation? How may broadband enable electronic distribution
strategies for digital products? What does this mean for business
strategies? How will producers and consumers benefit?
Moderator:
Professor Michael P. Ryan, Georgetown University
- Mariano de Beer, Telefonica
- Dr. Jose Roberto Gusmao, Gusmao & Labrunie Propiedade Intelectual
- Richard Neff, Neff Law Group
- Ricardo Sichel, INPI |
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21:00 |
Panel II. Trademark Law and
Electronic Trade in Branded Goods and
Services
Why is trademark law and enforcement necessary for branded
distribution of digital products? Why are Internet domain names like
trademarks in electronic distribution? What are the technological
underpinnings of electronic distribution? How may electronic trade
in branded goods and services transform business, government, and
consumer marketplaces? How ought international trade agreements
facilitate the transformation?
Moderator:
Professor Michael P. Ryan, Georgetown University
- Luis Albertin, Getulio Vargas Foundation
- Antonella Carminatti, Castro, Barros, Sobral, Vidigal, Gomes
- Cesar Parga, Organization of American States
- Ricardo Sichel, INPI |
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