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Jordan Intellectual Property Week 2004

Franchising and Brand Management Workshop Agenda

 

Day II: Tuesday, August 25, 2004                  
09:00 Session One: Franchising Basics

Moderator:
Roya Ghafele, WIPO, Geneva

Speaker:
Yasser Kouatly, Assistant Vice-president – Gulf Franchising Holding Co., Kuwait
Presentation (PDF, 807k)
11:00 Coffee Break
11:30 Session Two: Branding Strategies

Brand identity; Brand awareness; Brand positioning; Brand naming; Brand visuals.

Moderator:
Sherif Saadallah, Executive Director, World Intellectual Property Organization, Geneva, Switzerland

Speakers:
Prof. Aaron Ahuvia, School of Management, University of Michigan, Dearborn
Rasim S. Abderrahim, International Trade Specialist
Presentation  (PDF, 798k)
13:30 Lunch
15:00 Session Three: Trademark Portfolio Management

Trademark scope; Registration; Usage Rights; Distinctiveness; Infringement.

Moderator:
Maha Abdul Majid, IP Matters, Amman

Speakers:
Prof. Michael P. Ryan, School of Business, Georgetown University
Handout  (PDF, 72k)
16:00 Session Four: IP Accounting: Enhancing Business Value

Moderator:
Amjad Al-Amad, Managing Director, Trimark, Amman

Speaker:
Roya Ghafele, World Intellectual Property Organization

Day III: Wednesday, August 26, 2004              
09:00 Session Five: Business Environment in Jordan for Franchising

Moderator:
Mubada Dallal, Dallal & Associates, Amman

Speakers:
Traif Nabil, Nabeel Law, Amman
Nancy Dababneh, International Business Legal Associates, Amman
11:00 Coffee Break
11:30 Session Six: Strategies in Constructing a Franchise Agreement

Moderator:
Tawfiq Tabbaa, Khalifeh & Partners, Amman, Jordan

Speakers:
Yasser Kouatly, Assistant Vice-president – Gulf Franchising Holding Co., Kuwait
Handout  (PDF, 103k)
13:30 Lunch
15:00 Session Seven: Business Simulation: “Negotiating Franchise Agreements”

Moderator:
Tawfiq Tabbaa, Khalifeh & Partners, Amman, Jordan

Speakers:
Yasser Kouatly, Assistant Vice-president – Gulf Franchising Holding Co., Kuwait
Presentation  (PDF, 812k)
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Speaker Biographies

Rasim S. Abderrahim
Independent International Trade Specialist

Rasim S. Abderrahim is an independent International Trade Specialist. He works on both the policy and regulatory side and the business implementation side in International Trade. In Jordan, he is well-known as an Opportunity Analyst of Free Trade Agreements and the World Trade Organization’s international trading system.

Mr. Abderrahim’s general area of work involves international trade reporting and analysis; international trade education and capacity building; research and development in all export disciplines; trade services development and the management of trade information services.  Mr. Abderrahim has been a member of JIPA since its inception.


Aaron Ahuvia
Professor and Director of International Programming, University of Michigan

Professor Ahuvia is an Associate Professor and Director of International Programming for Europe and Emerging Markets at the University of Michigan-Dearborn Campus, School of Management.  He first joined the University of Michigan in 1993 where he served as Assistant Professor of Marketing through 1999.  In 2001, Dr. Ahuvia received the University of Michigan-Dearborn Faculty Member of the Year Award for achievement in research, teaching and service

Professor Ahuvia has published academic research on income, materialism and happieness in leading scientific jounrals and has published a comprehensive review of research on the relationship between income and happiness.  In recognition of these research contributions, Professor Ahuvia serves as Vice-President for Academic Affairs for the International Society of Quality of Life Studies. 

Professor Ahuvia earned his Doctorate in Marketing from Northwestern University's Kellogg School of Management in 1993.


Amjad Al-Amad
Founder and Managing Director, Trimark, Intellectual Property Consulting

Mr. Amjad Al-Amad is the Founder and Managing director of TIRMARK, Intellectual Property Consulting. He served as Executive Director at Abu Ghazaleh Intellectual Property (AGIP) in Tunisia during 1996-2002, afterwards working as a Senior Intellectual Property consultant with International Business Legal Associates. Amjad Al-Amad’s main practice areas are in Industrial Property, Intellectual Property Licensing and anti-piracy and domain names. He is a member in the Arab Society for Intellectual Property (ASIP), International Trademark Association (ITA) as well as a board member in the Jordan Intellectual Property Association (JIPA). Amjad Al-Amad received his BA in Finance and Banking from the University of Yarmouk.


Nancy Dababneh
Advocate, International Business Legal Associates

Ms. Nancy Dababneh is a Partner and Head of Intellectual Property Department of International Business Legal Associates (IBLAW), as well as a Board member of Jordanian Intellectual Property Association (JIPA).

Ms. Dababneh serves over 200 prominent multinational corporations as well as local firms and joint ventures, in respect of formation of the companies, litigating their rights, drafting contracts or rendering legal consultations in the fields of international trade and business transactions, foreign investment, intellectual property rights, joint ventures, technology transfer, licensing and franchising agreements, corporate law, commercial law, telecommunication and privatization related work.

Ms. Dababneh participated in drafting Jordan’s package of Intellectual Property Legislation that is enacted in conformity with the WTO, as well as participating in a project on amending Intellectual Property Legislation of the Palestinian National Authority. She has also participated in analyzing the sectors of Micro Finance and Information Technology in Jordan and in providing analysis and recommendations for regulatory reforms in such vital areas.

Ms. Dababneh holds a Masters degree in Intellectual Property Law from Franklin Pierce Law Center, in the USA, and enjoys extensive practical experience in the fields of Intellectual Property, International Trade and Investment, Franchising, Technology Transfers, and Corporate Law.


Yasser H. Kouatly
Assistant Vice President- Gulf Franchising Holding Co.

Yasser H. Kouatly is currently the Vice President- Gulf Franchising Holding Co., in Kuwait.  His responsibilities span from developing and promoting a franchise portfolio consisting of five international brands, in addiction for actively contributing to the franchise selection committee at GFC.  In April 2004, Mr. Kouatly was nominated as a board member in the International Franchise Association.  He is also currently working towards attaining the Certified Franchise Executive (CFE) professional designation, offered by the International Franchise Association (IFA)- USA. Mr. Kouatly received his B.Sc. in Business studies and his MBA form the Lebanese American University (LAU) in Lebanon.


Michael P. Ryan, Ph.D.
Senior Consultant, International Intellectual Property Institute (IIPI)
Assistant Professor, McDonough School of Business, Georgetown University

Professor Michael P. Ryan began assisting the Jordanian economic reform effort in 1998 when he was asked by USAID to draft new patent and plant variety protection laws in support of its accession to the World Trade Organization. In the years since he has lectured frequently in Jordan regarding intellectual property and technology policy and management, e.g., at the invitation of the Higher Council for Science and Technology and the Royal Scientific Society at its technology entrepreneurship conference and at the invitation of the Young Entrepreneurs Association at its annual conference. In cooperation with USAID-AMIR, the US Patent and Trademark Office, and the International Intellectual Property Institute (Washington, DC) he established and has lectured at the annual King Abdullah II Intellectual Property Week conference. The IP Week conference involves the software, info tech, pharmaceutical, and bio-medical business communities, university researchers, government policymakers and public administrators, and judges who settle intellectual property-based commercial disputes. During 2003-4 Professor Ryan, funded by USAID-AMIR and the Washington-based Pharmaceutical Research and Manufacturers of America, is with a colleague assessing Jordan's pharmaceutical and bio-medical institutional infrastructure (law, regulation and public administration, business strategy, university research) in cooperation with the Jordan Pharmaceutical Manufacturers Association and Jordan Intellectual Property Association. The report will be released in August 2004 at a conference under the patronage of the His Majesty King Abdullah II. In 2003 he lectured members of the Ministry of Economics, Palestinian Authority, in Ramallah, West Bank, under auspices of USAID. He, USAID, and the local authorities have designed an intellectual property policy and economic reform program that will be carried out when security and diplomatic circumstances permit.

Professor Ryan, an associate research professor of policy and ethics at Georgetown University's McDonough School of Business, and a senior consultant to the International Intellectual Property Institute, is advising and lecturing Thailand's business, government, university, and judicial communities in order to assist with their national bio-medical strategy. He co-authored a report for the university system of South Africa concerning the commercialization of technology and the establishment of university technology transfer offices. He has also lectured business and policy communities in Argentina, Brazil, Bulgaria, Chile, China, Croatia, the Dominican Republic, Japan, Malaysia, Peru, the Philippines, and Singapore. His Intellectual Property Rules! Trade Secrets, Patents, Copyrights, and Trademarks in the World Economy will be published in fall 2004; his co-authored (with Paul Almeida) Knowledge Strategy: Technology, Intellectual Property, and Organization in the World Economy will be published in 2005 as will his Knowledge Ethics: Intellectual Property and Social Responsibilities in the World Economy. He is the author of Knowledge Diplomacy: Global Competition and the Politics of Intellectual Property (1998) and Playing by the Rules: American Trade Power and Diplomacy in the Pacific (1995). He holds a PhD in political science with concentrations in international political economy, organization, and law from the University of Michigan, holds a master's degree in philosophy from Ohio State University, and previously served on the faculty of the Michigan Business School.


Sherif Saadallah
Bureau Director, Development Cooperation and External Relations, World Intellectual Property Organization (WIPO)

Mr. Sherif Saadallah, joined the International Bureau pf WIPO in April 1991, as Special Assistant to the Office of the Director General.  In January 1993, he was transferred to the Development Cooperation and External Relations Bureau for Arab Countries, and was promoted as Bureau Head in November 1995 amd became Bureau Director in 1997.

In December 2003, Mr. Saadahllah was promoted to Executive Director, responsible for two departments, namely, the Economic Development Bureau for Arab Countries and the Intellectual Property and Economic Development Department.

Before joining the International Bureau, Mr. Saadahllah served for eight years as a diplomat with the Ministry of Foreign Affairs of Egypt, in particular in the Permanent Mission of Egypt in Geneva.

Mr. Saadahllah has a BA in Economics and Political Science from the American University in Cairo, Egypt, and has studied at the Diplomatic Institute for International Studies in Cairo and at the Institute Universitaire des Hauter Etudes Internationales in Geneve. Mr. Saadahllah is well versed in Arabic, English, French, and Spanish.


Tawfiq Tabbaa
Attorney, Khalife & Partners

Mr. Tabbaa joined Khalifeh & Partners in September 2002. Mr. Tabbaa's main specialization area is intellectual property and commercial law, which has included intellectual property titles registration, manageing anti-piracy/anti-counterfeiting programs for multinational companies in Egypt, Jordan and Saudi Arabia, and drafting all types of agreements and commerical transactions.

Prior ot joining Khalifeh & Partners, Mr. Tabbaa was for six years a staff member of the World Intellectual Property Organization (WIPO). He commenced his career with WIPO in 1996 as a Program Office in the Arab Bureau of WIPO and in 2000, moved to WIPO's Office in New York. Tawfiq's Experience at WIPO included assisting Arab countries in complying with the WTO's TRIPS Agreement and other international intellectual property protection standards. He organized and participated in numberous seminars on intellectual property, arbitration and electronic commerce in Arab countries, Geneva and New York.

Mr. Tabbaa hold an LL.M. in International Business and Trade Law from Fordham University School of Law (2001) and an LL.B.l with Honours from the University of London (1995). He is a member of Jordan Bar Association.


 


 


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