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Seminar on IPR Capacity Building For Small and Medium- Sized Enterprises

Organized by ASEAN, U.S. Patent and Trademark Office and IIPI

Conference Agenda


Bangkok, Thailand
June 29-30, 2005

Day I: Wednesday, June 29, 2005          _          
9:00 Welcome Remarks

Sivakant Tiwari, Principal Senior State Counsel, International Affairs Division, Attorney General's Chambers, Singapore; and Chair, ASEAN Working Group in Intellectual Property Cooperation

Michael Ryan, Associate Professor of Political Economics and Business Ethics, Georgetown University School of Business; and Consultant, International Intellectual Property Institute, Washington, DC

Richard Bernhard, Associate Executive Director, Kenan Institute Asia, Bangkok, Thailand

Robert L. Stoll, Director, Office of Enforcement, United States Patent and Trademark Office, Washington, DC
 
9:15-10:45 Session 1:Identifying and Leveraging Intellectual Property Rights as Entrepreneurial Assets

Moderator:
Michael Ryan, Georgetown University School of Business; and Consultant, International Intellectual Property Institute, Washington, DC

Presenters:
Christopher Cho
w, Deputy Director, Enterprise Development Department, Infrastructure Development Division, Intellectual Property Office of Singapore

Dr. Guriqbal Jaiya, Director, Small and Medium-Sized Enterprises Division, World Intellectual Property Organization, Geneva, Switzerland

Tralvex (Rex) Yeap, Chief Technology Officer, Intellectual Property Pte. Ltd/3i Analytics, Singapore-invited
Presentation (PDF, 2.2MB)

Commentary:

Thitapha Wattanapruttipaisan, Head, Studies Unit, ASEAN Secretariat, Jakarta, Indonesia
Presentation (PDF, 36KB)
 

10:45-11:00 Coffee/Tea Break
11:00-12:30 Session 2: Case Studies: Examples of Effective Exploitation of Intellectual Property Rights

Moderator:
Richard Bernhard, Associate Executive Director, Kenan Institute Asia, Bangkok, Thailand

Panel:
Jerry Flint, Director of Technology Development, Asia-Pacific, Monsanto

Ziad Hamzah, Director, Intellectual Property and Commercial Software
Legal and Corporate Affairs, Microsoft Asia-Pacific
 

12:30-13:45 Lunch
14:00-15:30 Session 3: Protecting Intellectual Property

Moderator:
Robert L. Stoll, Director, Office of Enforcement, United States Patent and Trademark Office, Washington, DC
 

Panel:
Anne Hiaring, Law Offices of Anne Hiaring; and Adjunct Professor of Law, Golden Gate University of Law, San Francisco, California (Copyrights)

Edward A. Madden, Attorney, Intellectual Property Division; Tilleke and Gibbins International, LTD, Bangkok, Thailand
Presentation (PDF, 482KB)

David Morfesi, Attorney-Advisor, Office of International Relations, United States Patent and Trademark Office, Washington, DC
(Trademarks, Geographical Indications, Collective Marks and Certification Marks)
Presentation (PDF, 1.5MB)
 

15:30-15:45 Coffee/Tea Break
15:45-16:45 Session 4: Enforcement of IPRs: Administrative, Border, Civil and Criminal Practices and Procedure

Moderator:
Peter N. Fowler,
Senior Counsel, Office of Enforcement, United States Patent and Trademark Office, Washington, DC

Panel:
Edward A. Madden, Attorney, Intellectual Property Division; Tilleke and Gibbins International, LTD, Bangkok, Thailand
Presentation (PDF, 664KB)

Say Sujintaya, Partner, Baker & McKenzie
Presentation (PDF, 3.6MB)
 

17:00-19:00 Reception, Arnoma Hotel Bangkok, Pool Terrace, 4th Floor-- All Participants, speakers, and guests are invited to attend
 
Day II: Thursday, June 30, 2005
9:00-10:30 Session 5: Introduction to Franchising and Licensing Issues

Moderator:
Michael Ryan, Georgetown University School of Business; and Consultant, International Intellectual Property Institute, Washington, DC


Panel:
Yuthana Sivaraks, Partner, Baker & McKenzie, Ltd., Bangkok,Thailand

Peerapong Kitivetpocavat, Author, and President, Franchise and Thai SME Business Association, Bangkok, Thailand
 

10:45-12:30 Session 6: Introduction to Brand Management and Protection Issues

Moderator:
David Morfesi, Attorney-Advisor, Office of International Relations, United States Patent and Trademark Office, Washington, DC


Presenter:
Anne Hiaring, Law Offices of Anne Hiaring; and Adjunct Professor of Law, Golden Gate University of Law, San Francisco, California (Copyrights)
 

12:30-13:45 Lunch
14:00-15:30 Session 7: Handling IPR Issues in Business Transactions: A Case Study in Trademark Licensing and Branding

Moderator:
Peter N. Fowler, Senior Counsel, Office of Enforcement, United States Patent and Trademark Office, Washington, DC
 

Presenter:
Anne Hiaring, Law Offices of Anne Hiaring; and Adjunct Professor of Law, Golden Gate University of Law, San Francisco, California (Copyrights)

Commentary: TBD
 

15:30-15:45 Coffee/Tea Break
15:45-16:45 Session 8: National Branding

Moderator:
Michael Ryan, Georgetown University School of Business; and Consultant, International Intellectual Property Institute, Washington, DC
 

Panel: TBD
 

16:45-17:00 Presentation of Certificates and Concluding Remarks

 


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